I found today that the new logo of Swiss Tourism Organisation for this summer is : "Switzerland - Alternative Programme for ladies" and has some hot swiss guys advertising their country...
check it out in : http://www.myswitzerland.com/en/movies/wm/
and do not forget to download the commercial : it's excellent!
this reminded me a few years ago the referendum in estonia for the accesion in EU and it's main slogan : "Vote Yes so more sexy guys will arrive in Estonia..."
I've been trying to convince my friends that everything in this planet is happening for the women but nobody believes me...
enjoy the commercials!
Yannis
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